A brick and mortar store allow local customers to come in and buy your products but you are limited by the geopraphical area that you can service. You may have the best product out there but if no one else than the local residents know of it, you are missing out on potential growth. With an e-commerce website, you can finally open your doors and products to customers across the world.
With a traditional physical store, your customers are only able to shop when you are there. Once you close up for the night, your sales stops. One of the most important benefits of an e-commerce store is that merchants can open their store 24 hours a day, 365 days a year. Your store is always open to your customers, which allows your customers to shop when they have the time and wherever they want to. When you close up for the night, your sales continue to come in.
If you already have a physical store open, think of all the money you invest to keep that store functional. You have insurance, rent, infrastructure, etc. An e-commerce store is a lot more economical and reasonable because you can cut these costs.
Owning a business comes with a lot operating costs. An e-commerce store will cut down on personnel cost. A complete automation of check-out, billing, and inventory management will lower the total number of employees that you require to run your e-commerce business. A one man team can run a e-commerce store with ease, once the automation is set up. Setting-up cost is extremely low as compare to expanding your business with more brick and mortar locations. Very few licenses and permits are required to start-up an online business than physical store.
With the right tools, you can track, calculate, and evaluate sales effectiveness, customer effectiveness, marketing campaigns, product mix, customer engagement and more. The best thing is e-commerce retailers can easily keep a constant eye on consumers’ buying habits and interests to tailors their offer suit to consumers’ requirements. By satisfying their needs constantly, you can improve your ongoing relationship with them and build long-lasting relationships.
With effective e-commerce solution, you and your organization grow and scale easily to meet market demand as well as customer requirements by introducing different sales channels and reaching market segments.
As we all know that physical retail is run by branding and relationships. But, online retail is also driving by traffic that comes from search engines. For customers, it is not very so common to follow a link in the search engine results and land up on an e-commerce website that they never heard of.
Are you ready to jump into starting your online business endeavors? Follow along with these simple courses and consultations and start making sales! Learn by viewing my Learn More courses.
Maybe you already know what you want but who’s going to make those changes? Small changes can be made with those online website builders. Yet more customized and complex changes are more difficult to make (if at all possible) and in any case you would probably need a designer for this.
More importantly, you want to have someone who is familiar with the latest trends, technologies and unique details that will make the experience of browsing through your site an enjoyable one.